Riley Saunders, CFP®

Riley Saunders, CFP® is a financial planner at Cassaday & Company. He plays a key role in client relationships, leading meetings and managing financial plans. With a background in financial psychology, Riley integrates behavioral finance and financial therapy principles into his practice to help clients navigate their financial lives with confidence.

Riley earned his master’s degree in Personal Financial Planning from Kansas State University, specializing in Financial Therapy under the mentorship of Dr. Megan McCoy and Dr. Meghaan Lurtz. He is actively involved in industry thought leadership, contributing to the Journal of Financial Planning and serving on George Mason University’s Financial Planning and Wealth Management Board of Directors.

A dedicated advocate for financial education, Riley works closely with Virginia Tech, his alma mater, and works with the FPA NexGen community, co-producing The Blueprint podcast. He also participates in the Financial Planning Association’s advocacy initiatives in Washington, D.C.

Originally from Charlottesville, VA, and a third-generation Hokie, Riley is passionate about advancing the profession, mentoring young advisors and helping clients achieve financial clarity and security.