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Initiatives

Increasing Awareness

CFP Board is always working to raise awareness of the value of CERTIFIED FINANCIAL PLANNER™ certification among the public. These efforts help demonstrate how a CFP® professional is a client's trusted partner, providing confidence today and a more secure tomorrow.

CFP Board's current Public Awareness Campaign — "With a CFP® Professional" — shows consumers what a difference a CFP® professional can make in their lives. We've invested more than $90 million in our public awareness campaigns since 2011, boosting unaided awareness of CFP® certification among our target audience to a high of 34%.

Learn More about the Latest Campaign

Meet the CFP Board Ambassadors

CFP Board Ambassadors are CFP® professionals who represent CFP Board. They give local voice to our consumer advocacy and are committed to our mission of benefiting the public through competent, ethical financial planning.

See Ambassador bios

Get Noticed By Clients and Employers

Keeping your public profile up to date is a great way to attract opportunities. Take a few minutes to update your profile today!

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