Initiatives
Increasing Awareness
CFP Board is always working to raise awareness of the value of CERTIFIED FINANCIAL PLANNER® certification among the public. These efforts help demonstrate how a CFP® professional is a client's trusted partner, providing confidence today and a more secure tomorrow.
Public Awareness Campaign
Watch The Latest Ad
Life is full of questions and it’s important to know the right ones to ask.
The CFP Board 2024 Public Awareness Campaign focuses on the most important question you should be asking when it comes to your finances: “Are you a CFP® professional?”
That’s why It’s Gotta Be A CFP®.
Public Awareness Campaign ROI
Since 2011, we've invested more than $160 million in our Public Awareness Campaign. That investment continues to pay off.
90%
CFP® Professional Total Awareness
84%
Preference For a CFP® Professional
74%
Would Recommend Using a CFP® Professional
Student Ad Campaign
Quite possibly the perfect job.
“Quite Possibly the Perfect Job” is a new digital ad campaign encouraging college-bound high school students and college students to explore a career as a CFP® professional.
This campaign supports CFP Board's Workforce Development Initiative, a crucial component of our multiyear strategic plan. It is not part of our consumer-focused Public Awareness Campaign; it is an investment in the future of the financial planning profession.
Meet the CFP Board Ambassadors
CFP Board Ambassadors are CFP® professionals who represent CFP Board. They give local voice to our consumer advocacy and are committed to our mission of benefiting the public through competent, ethical financial planning.
Get Noticed By Clients and Employers
Keeping your public profile up to date is a great way to attract opportunities. Take a few minutes to update your profile today!