CFP Board is always working to raise awareness of the value of CERTIFIED FINANCIAL PLANNER™ certification among the public. These efforts help demonstrate how a CFP® professional is a client's trusted partner, providing confidence today and a more secure tomorrow.
CFP Board's current Public Awareness Campaign — "With a CFP® Professional" — shows consumers what a difference a CFP® professional can make in their lives. We've invested more than $90 million in our public awareness campaigns since 2011, boosting unaided awareness of CFP® certification among our target audience to a high of 34%.
Meet the CFP Board Ambassadors
CFP Board Ambassadors are CFP® professionals who represent CFP Board. They give local voice to our consumer advocacy and are committed to our mission of benefiting the public through competent, ethical financial planning.