Student Ad Campaign
Quite possibly the perfect job.
Demand for financial planning is at an all-time high, yet we face a shortage of competent, ethical financial planners. CERTIFIED FINANCIAL PLANNER® professionals enjoy rewarding work that impacts families, pays well and offers work-life balance.
“Quite Possibly the Perfect Job” is a new digital ad campaign encouraging college-bound high school students and college students to explore a career as a CFP® professional. The campaign focuses on increasing awareness and emphasizing the benefits of financial planning as a rewarding and impactful career choice.
Campaign Videos
The ad campaign uses a series of fantasy jobs to catch the attention of college students and college-bound high school students. Since these "jobs" don’t exist, the ads highlight the unique benefits of a financial planning career.
The campaign includes a mix of paid digital media and public relations efforts. The ads are designed for online platforms — including Spotify, Meta, TikTok, LinkedIn, Twitch and Snapchat.
