Social Media
Social media allows us to tell a full story through “a carousel” of images. “Quite Possibly the Perfect Job” tells the story of fantasy jobs to capture students’ attention. Since these jobs don’t exist, the ads highlight financial planning as a rewarding, impactful career choice.
Students are encouraged to learn more and receive CFP Board’s Guide to Careers in Financial Planning.
Chief Self-Care Officer Storyline
Social Post Supporting Copy: Helping others reach their financial goals while earning a good living is the ultimate gratification. Explore a career in financial planning.
Celebrity Hand Holder
Social Post Supporting Copy: Guiding people toward their goals is one of the greatest rewards of being a financial planner. Explore a career in financial planning.
True Crime Podcast Junkie
Social Post Supporting Copy: Make an impact in peoples' lives by helping them achieve their financial goals while earning a stellar salary. Explore a career in financial planning.