Description
In today's rapidly evolving media environment, financial advisors face the challenge of sifting through a vast and often overwhelming flow of information to provide sound guidance to their clients. The ability to distinguish credible sources from misinformation and bias has never been more critical. Join Mosheh Oinounou, a renowned journalist and media expert, as he explores "The State of the Media" and the essential role financial advisors play in helping clients navigate this complex landscape. This session will dive into how client and planner attitudes, values, and biases influence the interpretation of financial news and how these factors can impact financial decision making. Advisors will learn to identify trustworthy media sources and effectively integrate them into their practice to support client education. Additionally, the presentation will highlight general principles of effective communication, providing practical strategies for fostering trust and improving client engagement. Participants will gain insights into how media consumption patterns can shape client behavior and planning discussions. By mastering these skills, advisors can help their clients feel more comfortable and empowered in their financial choices. Ultimately, this session aims to strengthen advisor-client relationships and enhance the overall effectiveness of the financial planning process.
Learning Objectives
LO1: Evaluate the current media landscape and its impact on financial decision making for advisors and clients, considering the role of client and planner attitudes, values, and biases, and identify characteristics of credible and reliable financial news sources to mitigate biases and support informed decision making. LO2: Develop strategies to guide clients in discerning trustworthy information, leverging the general principles of effective communication to foster understanding and trust. LO3: Understand how media comsumption influences client behavior and financial planning conversations, accounting for psychological factors. LO4: Leverage trusted media sources to enhance client education and engagement through effective communication techniques.