Description
This course is intended for any financial advisors who already work with, or have plans to attract more business from, the youngest of the US working population - Millennials. They are a new breed of investors that require new methods of investing their money, different than the strategies used with their parents. Learning to understand millennials helps to understand their financial goals. This course prepares financial advisors to recognize and work with millennial clients the way they want to be worked with. It also discusses regulations surrounding social media and other off-channel communication platforms that millennials tend to navigate towards. Finally, the course walks through two important components that tend to come up frequently among millennial investors: cryptocurrency and ESG investing.
Learning Objectives
• Participants will gain a better understanding of who millennial investors are to better grasp their financial needs and why this generation is different from others before its time.
• Participants will learn that, while millennial investors may tend to prefer communicating through social media networks/personal messaging applications, using many of these delivery mediums carry certain stipulations regarding compliance, specifically recordkeeping requirements.
• Participants will learn about a very popular topic among millennial investors – cryptocurrency; and be able to account for what it is, how it works, what the biggest risks/rewards are for investors, and how it can fit in to retirement plans.
• Participants will learn more about what ESG investing is and why almost two-thirds of young millennial investors have exposure to Environmental Social and Governance (ESG) investments.
• Participants will learn about how AI can be integrated into their practice and communications.