Description
In 2021, the section of the Investment Advisers Act of 1940 that deals with advertisements was updated to incorporate changes in technology and the financial markets. The updated section is commonly referred to as the SEC Marketing Rule. In this course, you will learn about the rules and practices investment advisers must follow to comply with the new Marketing Rule. The lesson will cover the Marketing Rule's definition of advertisement, as well as the Rule’s core requirements and prohibitions. Specifically, you will be taught the seven prohibited practices in IA advertising, and be able to recognize examples of each. You will also be taught how to correctly use testimonials, endorsements, performance information, and social media in advertising. Throughout the course, you will learn through reading short passages of text and taking short exams after each passage.
Learning Objectives
1. Participants should be able to define advertisement according to the Marketing Rule, and identify the five types of possible audiences of an advertisement.
2. Participants should know the seven prohibited practices in IA advertising and recognize examples of each.
3. Participants should understand common types of communication fraud and how to recognize it and know the marketing rules pertaining to social media.