Description
Insurance producers and adjusters must strive to act ethically in all aspects of their profession. Our ability
to make ethical decisions is often influenced by our biases—which can lead to unjustified or unfair
decisions or actions that are not in the best interest of the client. Ethical business conduct includes a
commitment to fair service for all while recognizing and respecting the unique needs of clients with
differing personal, social, economic, and cultural backgrounds.
This course is intended to assist insurance professionals in understanding how bias influences the way we
perceive and interact with others; the principles of diversity, equity, and inclusion (DE&I); how to
eliminate or reduce the impact of unfair bias in order to foster business environments that promote DE&I;
and why business practices that promote DE&I are an important component of professional ethics.
Learning Objectives
Upon completion of this course, the student will be able to:
• explain the difference between legal discrimination and unfair or illegal discrimination in
insurance.
• define bias and explain how bias can act to discourage fairness
• identify the difference between implicit and explicit bias
• explain how individuals may learn to recognize and overcome personal bias
• describe what diversity, equity, and inclusion mean and how these principles can be promoted
in a business environment
• understand the benefits of examining traditional approaches to business to determine
practices that may be outdated and no longer serving the attitudes and needs of society