Description
The psychology of financial planning covers how psychological theories, research, and methods can enhance financial planners’ interactions with clients and the plans they create. Measuring client characteristics is one of the key components of the Principal Knowledge Topics from the CFP Board. Financial planners can measure client attitudes, values, learning styles, risk tolerance, motivation, and other characteristics through various methods. In turn, financial planners can use these insights to enhance communication and guidance. In this session, you will learn how to measure client characteristics and apply the insights in your practice.
Learning Objectives
The specific learning objectives are as follows:
Understand the definition of each client characteristic specified in the topic
Identify how to measure client characteristics using forms, interviews, and tests
Understand how to apply the results of measuring client characteristics to your practice