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News Release

CFP Board Issues New Guides for CFP® Professionals on Duty of Care, the Financial Planning Process, Managing Conflicts of Interest

February 09, 2022

Certified Financial Planner Board of Standards, Inc. has released three new guides to help CFP® professionals uphold the Code of Ethics and Standards of Conduct (Code and Standards) in their practices. The guides cover topics such as satisfying the duty of care when providing financial advice, the 7-step financial planning process and managing material conflicts of interest.

“These guides are the most recent additions to our compliance resource library designed to educate financial planners who are committed to putting their clients’ best interests first,” said CFP Board CEO Kevin R. Keller, CAE. “The guides were developed with our Standards Resource Commission and provide guidance that financial planners can use to become trusted advisors, provide clients with confidence and make a positive impact in people’s lives.”

Each guide breaks down specific elements of the Code and Standards and how a CFP® professional can meet their duties. More information on each guide:

More compliance resources, including FAQs, videos, fact sheets, case studies and other guidance resources to help CFP® professionals understand and comply with the Code and Standards, can be found at

about cfp board

Certified Financial Planner Board of Standards, Inc. is the professional body for personal financial planners in the U.S. CFP Board sets standards for financial planning and administers the prestigious CFP® certification – one of the most respected certifications in financial services – so that the public has access to and benefits from competent and ethical financial planning. CFP Board, along with its Center for Financial Planning, is committed to increasing the public’s awareness of CFP® certification and access to a diverse, ethical and competent financial planning workforce. Widely recognized by the public, advisors and firms as the standard for financial planning, CFP® certification is held by more than 95,000 people in the United States.


Joseph Feese
Director of Public Relations
Twitter: @CFPBoard