Diego A. Verdugo, CFP®

Diego Verdugo is a first-generation, bicultural and bilingual immigrant from Sonora, Mexico. After becoming the first in his family to obtain an undergraduate degree, Diego entered the financial services industry by joining the Principal® Financial Network. As a financial professional, Diego provides holistic guidance to families, professionals, non-profits and businesses looking to grow and operate more efficiently.

Diego is actively involved in several community and national organizations, including Junior Achievement, the Association of Latino Professionals for America (ALPFA), Los Caballeros, and multiple Hispanic Chambers of Commerce. He is an advocate for financial literacy, focusing on closing the financial knowledge and wealth gaps in underrepresented and low-income communities. He holds a B.A. in Economics/Business and Spanish from Cornell College and is part of the less than 3% of Latino CERTIFIED FINANCIAL PLANNER® Professionals in the U.S.