Louis Guajardo, CFP®

Louis Guajardo, CFP® grew up watching his single mother of 4 struggle to support their family. That experience shaped his belief that financial stability should be within everyone's reach.

After earning a kinesiology degree from California State University, Fullerton, Louis moved into personal finance. Early in his career, he met two young creators earning over $350,000 a year with no tax plan, no retirement plan, and no roadmap. His boss told him, "Just ignore them." He believed they wouldn't take his advice seriously.

Those creators became a big reason Louis launched his own firm, though a non-solicitation agreement kept him from telling them. Unsure about betting on creators, he focused on retirees. Then the same creators emailed asking to become clients, and soon began referring their friends.

Louis realized creators were never the problem; the system just wasn't built for them. He rebuilt his firm as Moonshot Planning, a fee-only fiduciary firm providing financial planning for content creators, influencers, and creative freelancers nationwide. He helps clients smooth irregular income, plan for quarterly taxes, and invest for their goals.

Today, Louis is a creator himself, sharing money education and his entrepreneurial journey as @moonshotlou. He also volunteers with Savvy Ladies, a nonprofit offering free financial education to women.