Leading the Future: Harnessing AI in the Financial Planning Profession

CFP Board convened the AI Working Group in 2025 to explore how artificial intelligence is reshaping financial planning and to help the profession adapt with purpose and confidence. The report examines how AI is influencing the delivery of advice, firm operations, professional education and the ethical standards that define financial planning. Leading the Future: Harnessing AI in the Financial Planning Profession outlines four possible future scenarios and recommends actions that CFP® professionals, firms, Registered Programs and other stakeholders can take today to prepare.

Its findings highlight new possibilities for innovation, efficiency and deeper client engagement, along with the need for transparency, accountability and human judgment. The report details how CFP Board and the financial planning community can lead this transformation, strengthening competence, ethics and trust in an AI-driven future. Download the report to gain actionable insights, understand how to lead with transparency and ethical judgment and learn how to position yourself and your organization to thrive in an AI-augmented profession.

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