The Power of Public Awareness in Certification With Kevin Keller

In this episode of Tried and Tested, host Isabelle Gonthier talks with CFP Board CEO Kevin R. Keller, CAE about the impact of public awareness campaigns on credentialing, focusing on the success of the "It’s Gotta Be a CFP®" campaign. Kevin discusses how strategic decisions, data-driven marketing and stakeholder feedback increased demand for the CFP® certification, providing valuable insights for credentialing leaders.

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