What Is a Fiduciary Advisor?

The concept of fiduciary advising has a complex history. Key principles include a duty of care — understanding clients' financial goals and applying diligence — and loyalty, which involves avoiding conflicts of interest. CFP Board CEO Kevin R. Keller, CAE emphasizes that CFP® certification signifies rigorous training and a commitment to always act as a fiduciary, a crucial factor consumers should consider when choosing a financial advisor.

Read more at U.S. News & World Report