Resources for Employers and Your Employees
We have numerous resources to support your efforts as a firm around CFP® certification. We've also included resources and tools that support your employees pursuing CFP® certification, as well as your existing certified professionals.
CFP® Professionals have an advantage
Research by Aite Group shows that CFP® certification can be a key differentiator for firms and individual financial professionals looking to improve the quality of their advice and provide additional value to clients.
CFP Board CEO Kevin Keller explains the benefits of becoming a CFP® professional at your firm.
Firms can share this video with their advisors. For additional versions of the video or to partner with CFP Board, contact us at CorporateRelations@CFPBoard.org.
Resources for employers
Financial Adviser Consumer Survey
These results show that consumers prefer comprehensive financial planning assistance from certified advisers.
Heart & Mind Strategies Research
Consumers are more satisfied and confident when working with a CFP® professional.
Public Awareness Campaign Results
CFP® certification has the highest awareness among consumers thanks to our ongoing campaign.
Attend CFP Board's annual Firms Summit to learn from industry leaders and your peers.
Visit CFP Board's Career Center to locate new talent, both employees and interns.
Read research on workforce development, as well as racial and gender diversity, at The Center for Financial Planning website.
Resources for Your Employees
Support your existing CFP® professionals and your employees on the path to certification. We have resources to help.
Learn about the many way to get involved with CFP Board.
Become a CFP® Professional
Learn the steps to becoming a CFP® professional.
Learn more about our standards and how they're enforced.
Tools and Resources
Find help along your path to certification.
Public Awareness Campaign
View the advertisements and access the campaign toolkit.
Look for courses to complete your required CE each reporting period.
The Center for Financial Planning has numerous resources around workforce development, racial diversity and gender diversity.
Our double-blind, peer-reviewed academic journal is published quarterly and features high-quality research related to financial planning.
Read the latest research, exchange dialogue and ideas, and add to the financial planning body of knowledge.