Behavioral Finance Concepts

Description

This presentation walks through a number of behavioral finance concepts that advisors face with their clients. We will discuss a number of cognitive and emotional biases, such as Availability bias, hindsight errors, regret aversion, and more. The content of this presentation is a combination of examples that advisors can walk through with their clients as well as more detailed research, which draws from various leading behavioral finance academics, such as Meir Statman, PhD (Santa Clara University), Hal Hershfield, PhD (UCLA), and Suzanne Shu (Cornell).

Learning Objectives

Financial Professionals will have a better understanding of the various behavioral biases they encounter in their practice. By leveraging the work of accomplished behavioral academics, advisors will be able to see the science and the research behind it and how advisors are applying it in their practice. There will also be a few exercises they can walk through with their clients to help illustrate exactly what these biases are and how they can affect their financial behavior.