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Quite Possibly the Perfect Job.
Demand for financial planning is at an all-time high. Yet we face a shortage of competent, ethical financial planners, and many young people are not aware of financial planning as a career choice. CFP Board aims to change that.
“Financial Superheroes” is a digital ad campaign encouraging college-bound high school students and current college students to explore financial planning as a rewarding, impactful career choice — one where they can help others while securing their own future. Students are encouraged to learn more and receive CFP Board’s Student Guide to Financial Planning Careers.
The campaign supports our “Quite Possibly the Perfect Job” Initiative, a crucial component of CFP Board’s multiyear strategic plan, and it is separate from our consumer-focused Public Awareness Campaign.
Campaign Videos
The ad campaign brings to life a series of moments where college students and college-bound high school seniors transform into superheroes, symbolizing the real-world impact they can make through rewarding careers in financial planning.
Social Media
The visual elements of the campaign are designed to pique young people’s interest in a crowded social media landscape. The ads allow for quality engagement, and for our audience to share the campaign with their peers.
Display Ads
Beyond social media, display campaigns are an effective way to reach college-bound high school students and college students. These ads may appear while viewers are watching their favorite gaming streamers or while they’re doing research on a news site.
Become Part of the Community
If you know a student who may be interested in "Quite Possibly the Perfect Job," please send them to our Get Certified page. We look forward to welcoming them to the community!