What Is a Fiduciary Advisor?

The article traces the long history of the fiduciary standard, emphasizing its enduring principle that financial professionals should put clients' interests first when providing advice. CFP Board CEO K. Dane Snowden said consumers can evaluate whether an advisor is acting as a fiduciary by asking direct questions about recommendations, compensation and the scope of advice, noting that CFP® certification signifies rigorous education, experience and a commitment to act in clients' best interests.

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