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In the News

Some US Adults Are Using AI For Financial Guidance But Few Trust It, Gallup Poll Finds

By Adriana Morga August 07, 2026 The Washington Post

A recent Gallup survey conducted with Edward Jones found that about 1 in 5 Americans who sought financial advice in the past year turned to artificial intelligence, but confidence in AI as a source of financial guidance remains low. While AI can be a useful research tool, CFP® professionals have a fiduciary duty to act in their clients’ best interests, a responsibility that AI cannot fulfill because it lacks a complete understanding of an individual's financial situation, goals and circumstances.

Read More at The Washington Post

The Washington Post
Adriana Morga
August 7, 2026