Skip to main content
In the News

How a 23-Year-Old Turned One Shop Into a Dessert Empire

By Lauren Young May 01, 2026 Reuters

At 23, entrepreneur Neil Hershman left a finance career to buy and grow a profitable frozen yogurt franchise, using savings and an SBA-backed loan to pursue a more hands-on business path. CFP Board Ambassador Bryan Jepson, M.D., CFP®, notes that franchise owners like Hershman have opportunities to build retirement savings and reduce taxes, emphasizing that being intentional about financial planning can unlock significant long-term benefits.

Read More at Reuters

Reuters
Lauren Young
May 1, 2026