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CFP Board’s New CEO Aims To ‘Elevate the Profession’

By Eleanor O’Sullivan May 04, 2026 Rethinking65

Dane Snowden, the newly appointed CEO of CFP Board, is focused on expanding the profession by attracting younger and more diverse CFP professionals. Snowden is also prioritizing issues such as the role of artificial intelligence, evolving retirement and regulatory considerations and whether work experience could eventually serve as an alternative to the current bachelor’s degree requirement.

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Rethinking65
Eleanor O’Sullivan
May 4, 2026