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Gen Zers Seek Financial Stability as They Exit College

By Tyler Brown March 23, 2026 eMarketer

According to CFP Board’s survey Dollars & Sense: A Report on College Students and Their Personal Finances, most undergraduates place a high value on financial stability, with 83% saying financial well-being is important or very important to their happiness. The report finds students are most concerned about finding a stable job and affording major purchases, followed by saving for emergencies or retirement and reaching broader financial goals after graduation.

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eMarketer
Tyler Brown
March 23, 2026