Gen Z College Students Hungry for Financial Guidance, CFP Board Finds

While many Gen Z students feel confident managing everyday finances, new research from CFP Board shows they are actively seeking more education as they prepare for the workforce, creating clear opportunities for advisors to build relationships with the next generation. In CFP Board’s Dollars & Sense: A Report on College Students and Their Personal Finances, two thirds of undergraduates said they want to learn more about personal finance topics such as saving, investing and managing debt.

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