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CFP Board Taps Its COO to Replace Kevin Keller as CEO

By Kenneth Corbin January 21, 2026 Barron’s

After a search spanning internal and external candidates across the financial services and wealth management industries, CFP Board COO K. Dane Snowden has been named as the organization’s next CEO. Outgoing CEO Kevin R. Keller, CAE, who led a multiyear marketing campaign to promote CFP® certification, praised Snowden's institutional knowledge and vision for the future.

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Barron’s
Kenneth Corbin
January 21, 2026