How Much to Pay an Associate Advisor? Using Industry Benchmarking to Design a Competitive Compensation Package

CFP Board's 2025 Compensation Study, which surveyed CFP® professionals, found they tend to have an average base salary of $88,847 regardless of job title, along with greater satisfaction in their benefits. Comparatively, according to Kitces research, associate advisors without the CFP® mark earn an average salary of $73,750.

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