The $124 Trillion Retention Crisis: Why Advisors Lose Clients During Transitions (and How to Stop It)

Research firm Cerulli Associates predicts $124 trillion will be transferred between generations through 2048, emphasizing the need for maintaining client relationships through life transitions. The addition of the Psychology of Financial Planning as a Principal Knowledge Domain on the CFP® exam reflects a shift toward giving advisors actionable tools to support clients through such events, ultimately improving retention.

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