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Description
This course provides financial planning professionals with structured, coaching-informed communication skills aligned with the CFP Board’s Psychology of Financial Planning competency. Participants examine how behavioral finance principles, emotional regulation, and curiosity-based discovery techniques influence client engagement, trust, and implementation outcomes.
The program emphasizes clear role definition between financial advisor, coach, and therapist; ethical boundaries within the advisor-client relationship; and the responsible integration of coaching-informed skills into financial planning conversations. Advisors learn how to help clients articulate their values and goals, navigate resistance, establish expectations, and transition from exploratory dialogue to financial recommendations while maintaining fiduciary responsibility and professional standards of care.
The course focuses on the ethical application of psychology-informed communication techniques in support of client-centered financial planni
Learning Objectives
Upon completion of this course, participants will be able to:
1. Explain how the Psychology of Financial Planning informs advisor-client communication and behavior.
2. Distinguish between the roles of financial advisor, coach, and therapist, including ethical boundaries and referral considerations.
3. Apply coaching-informed communication skills to help clients articulate values, priorities, and goals.
4. Use open-ended questioning and reflective listening techniques to reduce resistance and increase client ownership.
5. Describe how behavioral finance principles, cognitive biases, and emotional regulation influence financial decision-making and implementation.
6. Establish clear expectations, agendas, and agreements that support effective financial planning conversations.
7. Analyze when directive advice supports client outcomes versus when exploratory dialogue is more appropriate.
8. Demonstrate how to transition from coaching-informed exploration to financial recommendations consistent with fiduciary respo