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Behavioral Advisor Academy

Topic

Psychology of Financial Planning

Program ID

339670

Hours

13

Format

Self-Study / Other

Complexity

Intermediate

Description

Online training program to help advisors understand biases and other behavioral finance principles applied to their business.

Learning Objectives

Advisors will gain expertise in the emotional and cognitive biases that drive investor behavior and learn strategies to reduce their influence—empowering clients to make more deliberate, mindful, and less emotionally driven financial decisions. They will also be introduced to real life scripts to help them have conversations and several behavioral tools to make it easy to implement the principles in their daily practice.