Description
Intellectual property (IP) plays a crucial role in driving enterprise value—but are you leveraging it to its fullest potential?
The Accelerating Value by Maximizing Intellectual Property (IP) course was designed to give business advisors a better understanding of how IP fits into the Value Acceleration Methodology. In this course, IP expert and CEPA®, Rich Goldstein, guides participants through the essentials of identifying, protecting, and monetizing intellectual property. You’ll learn how to uncover hidden IP opportunities, address common vulnerabilities, and apply these insights to maximize value for your business or clients.
Learning Objectives
- Understand how IP influences enterprise value
- Understand types of IP and how it is created, protected, maintained, and monetized
- Explore common IP vulnerabilities that affect value, and opportunities for increasing value through IP
- Discover common IP blind-spots, know how to spot them, and steps to take action when you do