Using Behavioral Finance to Grow Your Practice

Understanding how our brains process information is important when formulating financial plans and investment portfolios. Every client is different, but by using behavioral finance we can help our clients overcome their own personal biases when structuring their portfolios. We will discuss common biases clients have, a simple way to identify your client’s investment personality, how to establish a customized portfolio and communication strategy based on the client’s personality, and the different types of portfolios that can be used for the different personality types.