Public Awareness Campaign

For CFP® Professionals


Public Awareness Campaign

CFP Board's Public Awareness Campaign has been instrumental in raising awareness of CFP® certification among consumers. The integrated ad campaign includes a mix of TV, radio and online advertising as well as social media and public relations.

When it comes to finding someone to manage your finances, you should work with a CERTIFIED FINANCIAL PLANNER™ professional.

TV Advertising

The "Faucet" and "DJ" TV ads aired on national cable networks. Learn more about them.

Learn more about the television ads

Roof Repair - 2016 Online Banner Ad

Online Banner Ads

Online banner ads are running on popular websites like Time, Money, Food & Wine, Fortune and People. The theme of these ads is “Don’t Do It Yourself”: Some jobs are better left to a professional.

View the online banner ads

Social Media Guide

CFP Board has created content for CFP® professionals to use on their personal or business-related social media channels. These guidelines help you ensure adherence to your company's online standards.

Connect with CFP Board Today

CFP Logo with Social Logos

Public Awareness Campaign Updates

Review past campaign advertising, awareness studies and recorded webinars explaining the successes, strategy and advertising for TV, print and online advertisements that have been used used as part of the CFP Board Public Awareness Campaign.

View the Campaign Updates

Center For Financial Planning | Logo | Gold

The Center's focus includes workforce development, diversity, and the profession's body of knowledge.

Learn More

Reach New Clients

CFP Board’s “Find a CFP® Professional” online search tool can help you connect with Americans seeking professional financial planning services.

Update Your Profile Today


More than 1,000 CE Sponsors have registered with CFP Board to provide continuing education.

Find CE Opportunities