Public Awareness Campaign

For CFP® Professionals

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Public Awareness Campaign

CFP Board's Public Awareness Campaign is in its seventh year and has been instrumental in raising awareness of CFP® certification among consumers. The integrated ad campaign includes a mix of TV, radio and online advertising as well as social media and public relations. The ads will run in the spring and fall.

What’s more dangerous than taking unnecessary chances? Taking them without even knowing it. When it comes to finding someone to manage your finances, there’s one easy way to know exactly what you’re getting: work with a CERTIFIED FINANCIAL PLANNER™ professional.


TV Advertising

These TV spots are airing on national cable networks. View the ads and get embed codes with instructions on how to post on your own website!

View the television spots


Online Videos

These online videos will appear on a variety of websites where consumers are getting information about finances. These videos emphasize the importance of working with a certified professional.

View the online videos

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Roof Repair - 2016 Online Banner Ad

Online Banner Ads

Online banner ads are running on popular websites like Time, Money, Food & Wine, Fortune and People. The theme of these ads is “Don’t Do It Yourself”: Some jobs are better left to a professional.

View the online banner ads


Graphic: Proud to Be a CFP® Professional!

Show your CFP® pride with this new design.

Download it to your website, print it on your business card or put it on your email signature.

Show your CFP® pride!


Social Media Guide

CFP Board has created content for CFP® professionals to use on their personal or business-related social media channels. These guidelines help you ensure adherence to your company's online standards.

Connect with CFP Board Today

CFP Logo with Social Logos


Public Awareness Campaign Updates

Review past campaign advertising, awareness studies and recorded webinars explaining the successes, strategy and advertising for TV, print and online advertisements that have been used used as part of the CFP Board Public Awareness Campaign.

View the Campaign Updates


Center For Financial Planning | Logo | Gold

The Center's focus includes workforce development, diversity, and the profession's body of knowledge.

Learn More

Reach New Clients

CFP Board’s “Find a CFP® Professional” online search tool can help you connect with Americans seeking professional financial planning services.

Update Your Profile Today

Continuing
Education

More than 1,000 CE Sponsors have registered with CFP Board to provide continuing education.

Find CE Opportunities