Increasing public awareness is central to CFP Board’s mission to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning. CFP Board is in the midst of a multi-year public awareness campaign to raise the awareness of CFP® certification.
Take advantage of the resources available to CFP® professionals. The campaign includes a
toolkit of resources that CFP® professionals can use in their local communities to extend the reach of the campaign.
Recorded Webinar
This webinar explained the strategy and advertising for
TV, print and online advertisements that were used used as part of the Public Awareness Campaign. View the webinar >
Preview the toolkit resources available to CFP® professionals using the links below. Full access to toolkit resources, including customizable print advertisements and artwork for the CFP® certification mark, is available exclusively to CFP® professionals (login required).