Public Awareness Campaign

For CFP® Professionals


Public Awareness Campaign

CFP Board's Public Awareness Campaign is in its sixth year and has been instrumental in raising awareness of CFP® certification among consumers. The integrated ad campaign includes a mix of TV, radio and online advertising as well as social media and public relations. The advertising will run in the spring and fall of 2016.

This year, the theme of the ad campaign is “Certified = Qualified”. What’s more dangerous than taking unnecessary chances? Taking them without even knowing it. When it comes to finding someone to manage your finances, there’s only one way to know exactly what you’re getting: work with a CERTIFIED FINANCIAL PLANNER™ professional.

Mock Debates | CFP Board Public Awareness Campaign

Mock Debate Ads

CFP Board's Public Awareness Campaign's 2016 "Mock Debate" ads will run on several websites in fall of 2016. This series of mock debates highlights the fact that, like financial planners, just about anyone can be a candidate.

View the "Mock Debate" ads

Online Videos

These online videos will appear on a variety of websites where consumers are getting information about finances. These videos emphasize the importance of working with a certified professional.

View the online videos

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Roof Repair - 2016 Online Banner Ad

Online Banner Ads

CFP Board’s 2016 online banner ads are running on popular websites like CBS Sports, Food & Wine, Fortune, The Atlantic, US News, NBC Sports and Digital Trends. There are two 2016 campaigns. The first is about getting news from a reliable source. The second shows some jobs are better left to a professional: “Don’t do it yourself.”

View the online banner ads

TV Advertising

These TV spots are airing on national cable networks. View the ads and get embed codes with instructions on how to post on your own website!

View the television spots

Graphic: Proud to Be a CFP® Professional!

Show your CFP® pride with this new design.

Download it to your website, print it on your business card or put it on your email signature.

Show your CFP® pride!

Social Media Guide

CFP Board has created content for CFP® professionals to use on their personal or business-related social media channels. These guidelines help you ensure adherence to your company's online standards.

Connect with CFP Board Today

CFP Logo with Social Logos

Recorded Webinar

This webinar explained the strategy and advertising for TV, print and online advertisements that were used used as part of the Public Awareness Campaign. View the webinar >

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The Center's focus includes workforce development, diversity, and the profession's body of knowledge.

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Reach New Clients

CFP Board’s “Find a CFP® Professional” online search tool can help you connect with Americans seeking professional financial planning services.

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