CFP Board is in the midst of a multi-year public awareness campaign to raise the awareness of CFP® certification, upholding it as the recognized standard of excellence for competent and ethical personal financial planning.
Results of our latest brand tracking study finds unaided awareness of CFP® certification has doubled among the public awareness campaign’s target audience since the campaign’s launch in 2011, with a 4 percentage point increase since 2014.
Take advantage of this toolkit of resources that CFP® professionals can use in their local communities to extend the reach of the campaign.
Additional Resources for CFP® Professionals
This webinar explained the strategy and advertising for TV, print and online advertisements that were used used as part of the Public Awareness Campaign. View the webinar >