CFP Board is in the midst of a multi-year public awareness campaign to raise the awareness of CFP® certification, upholding it as the recognized standard of excellence for competent and ethical personal financial planning.
NEW: Results of our latest brand tracking study finds unaided awareness of CFP® certification has doubled among the public awareness campaign’s target audience since the campaign’s launch in 2011, with a 4 percentage point increase since 2014.
Take advantage of this toolkit of resources that CFP® professionals can use in their local communities to extend the reach of the campaign.
These TV spots are airing in 2015 on national cable networks. View the ads and get embed codes with instructions on how to post on your own website!
View the television spots
CFP® professionals can personalize these customizable templates and place them in local or national publications, such as community newspapers, business journals, city magazines, forum newsletters or national magazines. (Available only to CFP® professionals.)
Download and customize a print ad today!
Social Media Guide
CFP Board has created content for CFP® professionals to use on their personal or business-related social media channels. These guidelines help you ensure adherence to your company's online standards.
Connect with CFP Board Today
Additional Resources for CFP® Professionals
This webinar explained the strategy and advertising for TV, print and online advertisements that were used used as part of the Public Awareness Campaign. View the webinar >