CFP Board's 2026 Public Awareness Campaign

Join us for this webinar and discover how CFP Board’s annual Public Awareness Campaign is evolving to boost awareness of the importance of working with a CFP® professional. CFP Board leadership will explore the campaign’s objectives, key results, 2026 media strategy and the all-new creative for our “It’s Gotta Be A CFP®” campaign.

This year’s spring campaign launches across TV, streaming, radio and additional channels beginning March 9, 2026.