CFP Board's 2025
Public Awareness Campaign:
Fall Media Plan & New Commercial

Discover how CFP Board’s annual Public Awareness Campaign increases awareness of CFP® certification. In this webinar, CFP Board leadership will share the campaign’s objectives, the Fall 2025 media plan and the new commercial for the “It’s Gotta Be A CFP®” campaign. The new commercial will roll out across TV, streaming, radio, digital and other channels when the Fall campaign launches September 15, 2025. 

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