Webinar: Special Preview of 2021 Public Awareness Campaign
March 24, 2021 - 1:00 - 2:00 PM
Join us Wednesday, March 24, 2021, at 1:00 p.m. (Eastern) for a special preview of CFP Board’s Public Awareness Campaign. This webinar update for CFP® professionals will preview CFP Board’s 2021 Public Awareness Campaign, which kicks off on March 29 with a flight of advertising highlighting the value of working with CFP® professionals. Learn about the campaign’s progress to date, the 2021 media strategy and media plan, updated advertising creative, messaging and audience positioning, and how the campaign will be measured.