About the Center
The Center is an initiative of CFP Board to create a more diverse and sustainable financial planning profession so that every American has access to competent and ethical financial planning advice. We bring together CFP® professionals, financial services firms, educators and experts to pool our collective resources, talent and insights to challenge the status quo and drive innovative, systemic solutions to advance the profession.
Why The Center
The Center was founded to address systemic challenges in the financial planning profession and elevate the profession’s value, talent, knowledge and growth potential.
Cultivating a quality workforce to ensure the profession can recruit and retain the talent it needs to grow.
Diversity and Inclusion
Fostering a more diverse financial planner workforce that reflects the changing demographics in the United States.
Knowledge for Practice
Elevating the discipline of financial planning to increase the stature and recognition of financial planning faculty and educational programs and provide practitioners with cutting-edge knowledge to thrive and provide outstanding service to clients.
Since its launch in 2016, the Center has made significant impact in advancing the financial planning profession.
Increase in the number of CFP® professionals under 30 years of age since 2016.
New women CFP® professionals since 2016, bringing the total number to 20,632.
African American and Latinx CFP® professionals in 2020 — nearly 5 times the growth rate of all CFP® professionals during the year.
The Center’s work in each of our three focus areas — Talent Pipeline, Diversity and Inclusion, and Knowledge for Practice — is guided by our advisory bodies whose members play an important role in setting the Center’s agenda and shaping its programming.
Brings together leaders from financial services firms, academia, and experts in workforce development and diversity to guide the development of the Center’s programmatic agenda.
Campaign Development Committee
Provides strategic guidance and support for the Center’s Capital Campaign that raises necessary funds for the Center to implement and sustain its programming.
Workforce Development Advisory Group
Drives the Center’s efforts to improve the health of the talent pipeline by attracting and developing the next generation of financial planners.
Women's Initiative (WIN) Council
Advises the Center on the development of initiatives to increase the number of women in the financial planning profession.
Diversity Advisory Group
Provides guidance on the development of research and initiatives to advance racial and ethnic diversity within the profession.
Research & Resources
By conducting and publishing new research on the financial planning profession, the Center is serving as a valuable resource for practitioners, firms, educators and the public.
Support the Center
Your donation supports Center initiatives to advance the financial planning profession.