Survey: Americans’ Use of Financial Advisors, CFP® Professionals Rises; Agree Advice Should Be in Their Best Interest

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Survey: Americans’ Use of Financial Advisors, CFP® Professionals Rises; Agree Advice Should Be in Their Best Interest

Sep 24, 2015

CFP Board Research Shows that Consumers Are Feeling More Positive About Their Own Finances While Less Optimistic About the Future of the U.S. Economy

With more complexity and uncertainty in today’s economy, Americans are saying they need better financial guidance and are turning to financial advisors –specifically those who hold the Certified Financial Planner™ certification – with an overwhelming majority agreeing that advisors should put consumers’ interests first.

Key findings from CFP Board’s 2015 survey of Americans’ perceptions on the U.S. economy and advisors shows a growing confidence in the need for advisors, but reflects a belief that the government needs to take additional action to protect American investors. A similar version of this survey was conducted in 2010.

Highlights of the survey include:

  • Consumer use of financial advisors has increased significantly in the last five years from 28 percent in 2010 to 40 percent in 2015 with 7 in 10 indicating they work with a CFP® professional.
    • Most respondents feel financial advisors have become more important in the last five years rather than less important (41 percent vs. 12 percent) and have hired them for better financial guidance, especially for long-term goals such as retirement.
  • 9 out of 10 Americans agree (with 76 percent strongly agreeing) that when they receive investment advice from a financial advisor, the person providing the advice should put the consumers’ interests ahead of theirs and should have to tell consumers up front about any conflicts of interest that could potentially influence that advice.
    • At the same time, a majority of respondents also believe that financial advisors act in their companies’ best interests rather than the consumers’ best interests (60 percent vs. 25 percent in 2010).
  • Although more people use financial advisors, a majority (63 percent) believe that current laws do not do enough to protect consumers from being taken advantage of in the financial markets.
    • 44 percent say that Congress and regulators have done “little” of what needs to be done to protect consumers while 33 percent say “nothing has been done,” and 70 percent agree that financial advisors should be regulated to protect investors and build consumer confidence in financial services.

Conducted over the summer before the uptick in stock market volatility in August, the survey also shows that consumer views of the economy and personal finances have changed over the past five years. For example, while respondents are less optimistic now about the future of the U.S. economy with 34 percent saying the economy will improve over the next six months compared to 44 percent in 2010, they do believe they are more financially prepared for the future than in 2010 (73 percent vs. 64 percent).

“This research shows that Americans have more faith in financial advisors and want to work with someone who will put the consumers’ interests first,” said Rich Rojeck, CFP®, Chair of CFP Board’s Board of Directors. “By working with a CFP® professional, consumers can have confidence in knowing that they are working with a competent and ethical financial advisor who is looking after the consumers’ needs to help them make smart financial decisions and plan for long-term financial goals like retirement.”

Research was conducted by Penn Schoen Berland on behalf of CFP Board. Telephone interviews of 1,002 adults were conducted from June 27 to July 2, 2015. The survey has a margin of error of +/- 3.1 percent and a confidence level of 95 percent.


The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning. The Board of Directors, in furthering CFP Board’s mission, acts on behalf of the public, CFP® professionals and other stakeholders. CFP Board owns the certification marks CFP®, Certified Financial Planner™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements. CFP Board currently authorizes nearly 73,000 individuals to use these marks in the U.S.

CONTACT:  Daniel F. Drummond, Director of External Communications, CFP Board, P: 202-379-2252, E:

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Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call themselves a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
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