Breaking Down the 2019 Edelman Trust Barometer for the Financial Sector
Part of CFP Board’s Certificant Connections Podcast Series
The Edelman Trust Barometer is a 19-year-old survey of more than 33,000 people in 27 markets around the world. At the core of the survey is the following question: Do you trust that this institution will do the right thing?
Sean Neary, executive vice president, Edelman, joins Certificant Connections to discuss the results and their implications for financial services and the financial planning profession. Sean breaks down why the financial services sector is the least-trusted industry, what consumers expect of companies on a social good and community level, and how CFP® professionals can use this information in their own practices.