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Using the marks

The CFP® certification marks indicate you have met CFP Board’s initial and ongoing certification requirements and have agreed to adhere to CFP Board’s high standards of professional competency and ethics.

The trademarks must be displayed under strict use and reproduction guidelines established by CFP Board.

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CFP® Certification Marks Guidelines
Using the CFP® Mark
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  • Always use capital letters.
  • Never use periods.
  • Always use the ® symbol.
  • Always use with one of CFP Board's approved nouns ("certificant," "professional," "practitioner," "certification," "mark" or "exam") unless on the same line directly following the name of the individual certified by CFP Board.
  • Always associate with the individual(s) certified by CFP Board.
  • The CFP® mark must not be used as a parenthetical abbreviation for the Certified Financial Planner™ mark. The CERTIFIED FINANCIAL PLANNER™ mark must not be used as a parenthetical expansion of the CFP® mark. Improper Use: “John Doe is a CERTIFIED FINANCIAL PLANNER™ (CFP®) professional,” and “Jane Doe is a CFP® (CERTIFIED FINANCIAL PLANNER™) professional.”
  • Certificants are strictly prohibited from using the CFP® mark and the CERTIFIED FINANCIAL PLANNER™ mark in domain names/URLs and email addresses used by them.
  • Always use capital letters or small cap font.
  • Always use the ™ symbol.
  • Always use with one of CFP Board's approved nouns ("certificant," "professional," "practitioner," "certification," "mark" or "exam") unless on the same line directly following the name of the individual certified by CFP Board.
  • Always associate with the individual(s) certified by CFP Board.
  • The CFP® mark must not be used as a parenthetical abbreviation for the Certified Financial Planner™ mark. The CERTIFIED FINANCIAL PLANNER™ mark must not be used as a parenthetical expansion of the CFP® mark. Improper Use: “John Doe is a CERTIFIED FINANCIAL PLANNER™ (CFP®) professional,” and “Jane Doe is a CFP® (CERTIFIED FINANCIAL PLANNER™) professional.”
  • Certificants are strictly prohibited from using the CFP® mark and the CERTIFIED FINANCIAL PLANNER™ mark in domain names/URLs and email addresses used by them.
  • Always reproduce the logo from original artwork.
  • Never alter or modify the logo.
  • Always associate with the individual(s) certified by CFP Board.
  • Maintain a minimum size of 0.5 in in print or 50 px on screen.
  • Always maintain clear space around the mark to maintain legibility.

Artwork for the CFP® mark is available to CFP® professionals in a variety of formats and sizes.

Download CFP® Marks Artwork
(for CFP® professionals only)

CFP Board’s legal tagline is required when using the certification marks on all websites, marketing materials and other promotional materials. The tagline is as follows:

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

CFP Board will generally grant you permission to use content or reprint additional copies of copyrighted materials, upon a written request.

To submit a request, download the Copyright Permission Request form and send the completed (signed and dated) PDF form via email to trademark@cfpboard.org. You may also forward the completed form to CFP Board by mail or fax to:

Certified Financial Planner Board of Standards, Inc.
Attention: Trademark Department
1425 K Street NW #800
Washington, DC 20005

Fax: 202-379-2299

CFP Board's Trademark Department will review your request and notify you by email if your request has been approved or if we need more information.

If you have questions about CFP Board's trademark usage guidelines, or would like CFP Board to review business materials you are developing that feature the CFP® certification marks, please contact us at 800-487-1497 or trademark@cfpboard.org.

Display Your CFP® Marks with Pride

CFP Board's online store offers CFP® professionals a range of products with the CFP® mark. Choose from mugs, notebooks, shirts and more, to help show your CFP® certification to friends, family, and clients.

Visit the online store