For CFP® Professionals


Public Awareness Campaign

CFP Board is in the midst of a multi-year public awareness campaign to raise the awareness of CFP® certification, upholding it as the recognized standard of excellence for competent and ethical personal financial planning.

Results of our latest brand tracking study finds unaided awareness of CFP® certification has doubled among the public awareness campaign’s target audience since the campaign’s launch in 2011, with a 4 percentage point increase since 2014. Learn more

Take advantage of this toolkit of resources that CFP® professionals can use in their local communities to extend the reach of the campaign.

New Graphic: Proud to Be a CFP® Professional!

Show your CFP® pride with this new design.

Download it to your website, print it on your business card or put it on your email signature.

Show your CFP® pride!


These TV spots are airing in 2015 on national cable networks. View the ads and get embed codes with instructions on how to post on your own website!

View the television spots

Social Media Guide

CFP Board has created content for CFP® professionals to use on their personal or business-related social media channels. These guidelines help you ensure adherence to your company's online standards.

Connect with CFP Board Today

CFP Logo with Social Logos

Recorded Webinar

This webinar explained the strategy and advertising for TV, print and online advertisements that were used used as part of the Public Awareness Campaign. View the webinar >

The new Center's focus includes workforce development, diversity, and the profession's body of knowledge.

Learn More

Reach New Clients

CFP Board’s “Find a CFP® Professional” online search tool can help you connect with Americans seeking professional financial planning services.

Update Your Profile Today


More than 1,000 CE Sponsors have registered with CFP Board to provide continuing education.

Find CE Opportunities