For CFP® Professionals

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How to Use the CFP® Marks

The Guide to Use of the CFP® Certification Marks and CFP® Marks Use Quick Reference are available below for review and/or download.

CFP® Marks Use Quick Reference

The purpose of this Quick Reference is to get you going in the right direction, quickly. Please refer to the complete Guide to Use of the CFP® Certification Marks for a comprehensive set of guidelines you must follow for proper use of the CFP® certification marks. When used, the trademarks must be displayed under strict use and reproduction guidelines, or their value as trademarks could be lost.

CFP®

  • Always use capital letters.
  • Never use periods.
  • Always use the ® symbol.
  • Always use with one of CFP Board's approved nouns ("certificant," "professional," "practitioner," "certification," "mark" or "exam") unless directly following the name of the individual certified by CFP Board.
  • Always associate with the individual(s) certified by CFP Board.

CERTIFIED FINANCIAL PLANNER™

  • Always use capital letters or small cap font.
  • Always use the ™ symbol.
  • Always use with one of CFP Board's approved nouns ("certificant," "professional," "practitioner," "certification," "mark" or "exam") unless directly following the name of the individual certified by CFP Board.
  • Always associate with the individual(s) certified by CFP Board.

  • Always use the three components of the flame design (flame, "CFP" and ®).
  • Always reproduce the flame design from original artwork.
  • Never alter or modify the flame design.
  • Always associate with the individual(s) certified by CFP Board.

  • Always reproduce the plaque design from original artwork
  • Never alter or modify the plaque design
  • Always associate with the individual(s) certified by CFP Board

Trademark Tagline

Whenever possible, use the following tagline in materials that use one of the CFP® marks:

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

If you have questions about CFP Board's trademark usage guidelines, or would like CFP Board to review business materials you are developing that feature the CFP® certification marks, please contact us at 800-487-1497 or trademark@cfpboard.org

Wear Your CFP® Marks with Pride

CFP Board is pleased to announce the launch of a new online store offering CFP® professionals a range of products with the CFP® (with plaque design) mark featured in CFP Board's Public Awareness Campaign.

Learn more and visit the online store

Reach New Clients

CFP Board’s “Find a CFP® Professional” online search tool can help you connect with Americans seeking professional financial planning services.

Update Your Profile Today

Continuing
Education

More than 1,000 CE Sponsors have registered with CFP Board to provide continuing education.

Find CE Opportunities