Jack Brod, CFP® Elected 2019 CFP Board Chair-Elect

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Jack Brod, CFP® Elected 2019 CFP Board Chair-Elect

Jul 17, 2018

Former Vanguard senior executive to lead Board of Directors in 2020

The Board of Directors of Certified Financial Planner Board of Standards, Inc. (CFP Board) elected Jack Brod, CFP® as 2019 Chair-elect. In this position, he will provide strategic direction for the organization that now certifies more than 81,000 CFP® professionals. Brod has been a CFP® professional since 1991. 

Brod has served on CFP Board’s Board of Directors since 2017. Retired from a senior executive role at Vanguard, he now teaches, consults, mentors, serves on the Board of Directors of Savant Capital Management and advises financial technology companies.

“With the revised Code of Ethics and Standards of Conduct due to take effect toward the end of next year, this is a pivotal time for CFP® professionals and the entire profession,” said Brod. “CFP Board has always been known for having high standards for the delivery of competent and ethical financial planning and advice. And we are now setting the bar even higher with the requirement that all CFP® professionals be held to a fiduciary standard when providing financial advice.  The public can be confident that working with a CFP® professional on a financial plan and providing advice will help them prepare for both their present and future financial situation.”    

Brod began his career as a financial planner in the late 1980s, becoming a regional leader of Price Waterhouse’s RIA executive wealth advisory practice. In 1995, Brod joined Vanguard to launch the company’s first advice offering for high-net-worth retail clients, ultimately leading a $20 billion wealth advisory business. He later led the company’s Corporate Strategy group, and spearheaded a major investment and business transformation in Vanguard’s Financial Advisor Services division, helping to grow the business from $300 billion to over $1.2 trillion. Prior to retiring, he served as head of Vanguard’s U.S. Sales and Distribution to RIAs, broker dealers, and banks. Brod is a graduate of the University of Florida and the Harvard Business School Advanced Management Program.  

“Jack is a proven leader whose deep knowledge and passion for the financial planning profession have greatly contributed to the work of the Board over the last year,” said current Board of Directors Chair Richard Salmen, CFP®. “He is an excellent choice to lead the Board of Directors in 2020.”

The Board of Directors elected Brod to the new role at its June 2018 meeting.  Current Chair-elect Susan John, CFP® will serve as Chair of the Board of Directors in 2019 and Brod will become Chair of the Board in 2020.


The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning. The Board of Directors, in furthering CFP Board's mission, acts on behalf of the public, CFP® professionals and other stakeholders. CFP Board owns the certification marks CFP®, Certified Financial Planner™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.  CFP Board currently authorizes more than 81,000 individuals to use these marks in the U.S.

CONTACT: Jessica Lewis, Communications Specialist P: 202-379-2256 M: 301-655-0389 E: jlewis@cfpboard.org

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Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call themselves a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
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