New Standards Resource Commission Formed

News & Events


Latest News

New Standards Resource Commission Formed

Jun 26, 2018

Group will provide guidance to CFP® professionals and firms on Revised Code of Ethics and Standards of Conduct

Certified Financial Planner Board of Standards, Inc. today announced the formation of a Standards Resource Commission to give CFP® professionals and their firms guidance on the new Code of Ethics and Standards of Conduct.

 The blue-ribbon group is comprised of individuals from financial services firms and members of the public. They are responsible for developing resources that will educate CFP® professionals and their firms on the Standards. Specifically, the commission will help with the development of materials such as fact sheets, FAQs, videos, webinars and other documents.

 “This new commission is fundamental to ensuring successful understanding, adoption and compliance with the new Standards,” said Kevin R. Keller, CFP Board’s CEO. “We very much appreciate the work that they will be doing as they help to develop the resources that will provide guidance to our CFP® professionals and their firms.”

A video of Keller announcing the new commission can be found here: 

The members of the commission are:

  • Blaine Aikin, CFP®, Chair; Executive Chairman of fi360 and CEFEX
  • Pamela Banks; Senior Policy Counsel, Financial Services, Consumers Union, the advocacy division of Consumer Reports
  • Pat Daxon, CFP®; Vice President, Wealth, Retirement & Portfolio Solutions, Raymond James
  • Melanie Fein; Founder of the Law Office of Melanie Fein
  • Randy Gardner, CFP®; Educator and Founder, Goals Gap Planning, LLC
  • Linda Leitz, CFP®; Founder of Peace of Mind Financial Planning Inc.
  • Eugene Maloney; Executive Vice President at Federated Investors, Inc.
  • John Pettee, CFP®; Wealth Strategist at Schwab Private Client Investment Advisory
  • Bill Prewitt, CFP®; Founder of Charleston Financial Advisors, LLC
  • Fred Reish; Partner at Drinker Biddle & Reath LLP
  • Peter Richardson, CFP®; Assistant General Counsel at Northwestern Mutual
  • Kevin Ruth, CFP®; Head of Wealth Management and Personal Trust, Fidelity Investments
  • Lori Trawinski, Ph.D., CFP®; Director of Banking and Finance at AARP Public Policy Institute

Keller also expressed appreciation for the Financial Planning Association and the National Association of Personal Financial Advisors serving as key partners as they will help CFP Board implement the new Standards with its CFP® professional members.

The new Standards were approved and announced by the Board of Directors in March. The Standards includes an expanded scope of the fiduciary standard that requires CFP® professionals to act in the best interest of the client at all times when providing financial advice.  The new Standards go into effect October 1, 2019. All CFP® professionals are expected to comply by this date.


The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning. The Board of Directors, in furthering CFP Board's mission, acts on behalf of the public, CFP® professionals and other stakeholders. CFP Board owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.  CFP Board currently authorizes more than 81,000 individuals to use these marks in the U.S.

CONTACT: Dan Drummond, Director of Communications, CFP Board P: 202-379-2252 M: 202-243-8621 E: 

Speaker's Bureau
CFP Board’s leadership and representatives are available for interviews and speaking engagements on personal finance, the financial planning profession, CFP Board and the CFP® designation.

Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call themselves a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
Let's Make A Plan
Don't address your finances individually. Pull your finances together with the help of a CFP® professional.