Balancing Personal Financial Risks and Rewards

News & Events


Latest News

Balancing Personal Financial Risks and Rewards

May 15, 2012

Consumer Advocate Shares Strategies for Minimizing Risks to Personal Financial Security Ahead of Life’s Unexpected Challenges

Unforeseen, costly emergencies and expenses are often a fact of life. That doesn’t mean there aren’t steps consumers should take to minimize their impact and ensure personal financial security. According to Certified Financial Planner Board of Standards Consumer Advocate Eleanor Blayney, CFP®, limiting exposure to risk and getting the right insurance is crucial to protecting one’s financial well-being.

“It's just as important to protect our finances – or indeed anything we value – from loss, as it is to grow our wealth,” says Blayney. “Without taking steps to minimize risks to our financial security, all the wealth we spend so much time planning for and building can be quickly eliminated by one of life’s unexpected but inevitable disasters.”

Managing risk is one of the 12 steps in CFP Board’s year-long “12 for ’12 Approach to Financial Confidence.” Blayney recommends three key strategies consumers can use to protect their financial worth ahead of life’s “Mayday!” events.

  • Avoid unnecessary risk. Avoiding risk is generally the simplest, cheapest approach to protecting wealth. But it can also be impractical, inconvenient, and even ill-advised to preserve your finances, but sacrifice any upside. For example, staying out of equities to avoid the risk of a drop in the stock market may mean missing long-term benefits from the overall trend of stock market gains. It’s critical to assess risk and reward in the short- and long-term.

  • Mitigate risk. Take steps to reduce the probability and impact of financial loss, such as diversifying a 401(k) or investment portfolio. Lower the financial costs of a loss by creating an emergency fund for unexpected expenses or job loss. The costs and long-term consequences of drawing money from a reserve account are considerably less than resorting to credit cards or simply letting expenses go unpaid.

  • Purchase insurance. Insurance spreads risk out to a third party for a lower price than you would pay if an unexpected event occurred and you were solely responsible. Getting insurance coverage is a necessary part of building financial security for anyone who provides support or cares for another individual; must work for a living; or has a home, a car or valuable property.

    There are five cardinal rules for the prudent use of insurance:

    • Insure only what you cannot afford to lose. Consider your personal circumstances and determine what assets and services would be financially devastating to lose. From life and disability income insurance to long-term care and health insurance, purchase insurance that will ensure your most vital needs are maintained.
    • Use insurance for financial, not emotional, loss. While the loss of a beloved personal item would be devastating, the reality is that it may not result in a significant financial loss and insurance may not be necessary. Insurance for children should be considered in certain cases, but may not be suitable for most.
    • Focus on acquiring insurance that offers the best protection from loss, rather than extraneous benefits. Insurance is first and foremost to protect assets, not grow them.
    • Keep insurance costs down through the other risk management strategies. Proactive life adjustments such as installing a home security system (a form of risk mitigation) or quitting smoking (risk avoidance) can significantly reduce your insurance premiums.
    • Consider self-insurance in combination with commercial insurance. Raising policy deductibles or extending the time before one can make a claim on a disability or long-term care policy may lower overall insurance costs.

“Finding the right type of insurance for your needs and lifestyle is complicated,” says Blayney. “A CFP® professional will help you identify the right mix of coverage and other risk management strategies to balance risk with your current financial situation and future goals, and prepare a plan that both protects and grows your financial resources.”


In January, CFP Board launched a new initiative called “12 for ’12 Approach to Financial Confidence” where all the components and steps for successful personal financial management are presented, one each month throughout the year including: establishing realistic goals, tax planning, emergency and risk management, investing, retirement, debt management and estate planning.

ABOUT CFP BOARD: The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning. The Board of Directors, in furthering CFP Board's mission, acts on behalf of the public, CFP® certificants and other stakeholders. CFP Board owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements. CFP Board currently authorizes more than 65,000 individuals to use these marks in the United States.

CONTACT: Dan Drummond, Director of Public Relations P: 202-379-2252 M: 202-550-4372 E: Twitter: @CFPBoardmedia

# # #

Speaker's Bureau
CFP Board’s leadership and representatives are available for interviews and speaking engagements on personal finance, the financial planning profession, CFP Board and the CFP® designation.

Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call themselves a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
Let's Make A Plan
Don't address your finances individually. Pull your finances together with the help of a CFP® professional.