What Money-Smart Women Want

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What Money-Smart Women Want

Sep 01, 2013
Research shows that women prefer a personalized approach that focuses more on goals than on results.

For women, finding an adviser who speaks their language is key. Presentations that focus on a portfolio’s return, investment style, market capitalization and performance compared with a benchmark tend to resonate with men. But women prefer a more personalized conversation that focuses on goals, says Karin Risi, head of Vanguard’s advice-services unit.

[CERTIFIED FINANCIAL PLANNER™] Eleanor Blayney sees it in her practice. "The husband says, 'How am I doing?' He wants an answer relative to an index, other funds, other clients. But the wife says, 'What does this mean to my lifestyle? To my kid going to college? To our decision to take a vacation? To my retirement plan?'" Read more >


Kiplinger's Personal Finance
Anne Kates Smith
September 2013
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