CFP® Certification Drives Advisor Revenue, Client Satisfaction: Study

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CFP® Certification Drives Advisor Revenue, Client Satisfaction: Study

Jul 31, 2012

Financial professionals who hold the CFP® certification can expect to generate more revenue and enjoy higher levels of client satisfaction than their counterparts without the designation, a new study has found.

For [CFP] Board, which holds up its certification as the gold standard for financial advisers, the new study figures to further its mission evangelizing the value of the credential. All told, the survey revealed that about 20% of all financial advisers hold the CFP® certification. A quarter of solo practitioners are CFP® [professionals], but 71% of team practices have at least one adviser with the certification, and the CFP Board expects that figure to grow.

"Firms are increasingly seeing the value of certification and what that does for their client relationships," Crowder said. "We're seeing some firms... baking CFP® certification into their training programs, which is new." Read more >

Financial Planning
Kenneth Corbin
July 31, 2012

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CFP Board’s leadership and representatives are available for interviews and speaking engagements on personal finance, the financial planning profession, CFP Board and the CFP® designation.

Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call themselves a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
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