What to Look for in a Financial Adviser

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What to Look for in a Financial Adviser

Apr 28, 2011

Qualifications. "There is a lot of confusion because there is no one designation," says Kevin Keller, CEO of the Certified Financial Planner Board of Standards. "There are close to 200 of them."

But some credentials only require an adviser to take a test over the weekend, doing it online, says Will Beamer, a financial adviser at Dowling & Yahnke in San Diego. "Most of them aren't worth the paper that they are written on," he says.

In comparison a CERTIFIED FINANCIAL PLANNER[™ certification], or CFP[®] certification], has to go through extensive exams and a substantial amount of work to get certification and then take continuing education to maintain it. And the CFP Board enforces ethical standards. Read more >

Financial Planning
Ruthie Ackerman
April 28, 2011

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CFP Board’s leadership and representatives are available for interviews and speaking engagements on personal finance, the financial planning profession, CFP Board and the CFP® designation.

Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call themselves a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
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