CFP Board Launches Awareness Campaign with Print Ad

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CFP Board Launches Awareness Campaign with Print Ad

Apr 04, 2011

A multimillion-dollar campaign to encourage investors to use credentialed financial planners to manage their money launches this week with a print advertisement in three business magazines.

The Certified Financial Planner Board of Standards Inc. is running a print advertisement in the May editions of Smart Money, Kiplinger's and Money. The publications will start hitting subscriber mailboxes as early as this week.

The print ad is the initial salvo in a campaign designed to increase awareness of the CFP[® certification]. The CFP Board … awards the CFP[® certification] to individuals who pass an initial exam and follow-up requirements. About 62,000 people have earned the CFP® mark…. The campaign will expand to national cable television networks and online media April 18. Read more >

Investment News
Mark Schoeff Jr.
April 4, 2011

Speaker's Bureau
CFP Board’s leadership and representatives are available for interviews and speaking engagements on personal finance, the financial planning profession, CFP Board and the CFP® designation.

Did You Know?

Among clients who work with an advisor, 87% of those working with a CFP® professional are satisfied or very satisfied, compared with 72% of those who work with an advisor without certification.
Anyone can call themselves a “financial planner.” Only professionals who meet CFP Board’s rigorous standards can call themselves CERTIFIED FINANCIAL PLANNER™ professionals.
The 2013 Household Financial Planning Survey shows that those with a financial plan feel more confident and report more success managing money, savings and investments than those without a plan.
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