Spring 2015

For Employers of CFP® Professionals


Spring 2015

CFP Board Career Center

CFP Board's new Career Center officially launched in January and already hundreds of firms and thousands of job seekers have explored its opportunities and resources.  The Career Center provides an opportunity for firms to connect with high-quality talent, and offers a wide variety of valuable resources on the profession.

CFP Board invites you to post your open full time jobs and internships.  Posting a position is straightforward and economical, with a single 30-day job posting costing $350.  CFP Board has also introduced 60 and 90-day posting packages, which allow you to save 10 and 15 percent, respectively.  Bulk posting packages are also available.  Visit the Career Center website for additional details and other pricing options. 

If you have questions about the Career Center or about posting positions, email CFP Board's Career Center Manager, Lisa Andrews, PhD, at LAndrews@CFPBoard.org or call her at (202) 379-2213.

Save the Date: 2015 Registered Program Conference

Save the date for CFP Board's 2015 Registered Program Conference, which will be held on August 6 & 7 at the Capital Hilton in Washington, D.C.  The conference brings together representatives from more than 80 colleges and universities, and is the largest gathering of financial planning programs in the country.  

Financial firms are once again invited to attend the conference, and will have the opportunity to meet directly with representatives from the academic programs.  This is an opportunity to build partnerships with the academic programs, and to better connect with the thousands of financial planning students who graduate each year from CFP Board Registered Programs. 

Registration for financial firms will open shortly.  If you would like your firm to receive an invitation to register, please email Sara Muehlbauer at SMuehlbauer@CFPBoard.org

CFP® Examination Update

In December, CFP Board announced the results of the first-ever computer-based CFP® Certification Examination.  The new exam format allows for increased opportunities for aspiring CFP® professionals to take the exam, while maintaining the high standards of an exam that tests a person's knowledge of financial planning and how to apply it to real-life situations. 

Highlights of the November 2014 CFP® Certification Examination include:

  • The number of applicants - 2,147 - was the highest in the past two years;
  • The pass rate for examination was 66 percent; slightly higher than the overall pass rate from the past two years, but within the range of results over the past 10 years;
  • Candidates received preliminary - though unofficial - results immediately following the test.

Click here for additional information on the announcement.  Registration is now open for the next administration of the CFP® Certification Examination, which will take place July 28 - August 1, 2015.  Please encourage your qualified employees and colleagues to register by the July 1, 2015 deadline.  

To learn more about the computer-based examination, click here.

Results of 2015 Job Tasks Analysis Shape CFP Board's Examination and Education Requirements

CFP Board's Job Task Analysis is the largest research project in the United States related to the body of knowledge for financial planning, and its results are used to verify and update the content of CFP Board's examination and education requirements.  

Conducted every five years, in partnership with a major testing firm, this research study of the practice of financial planning incorporates a multi-method approach that involves a number of subject-matter experts, an analysis of emerging trends in the profession, and a large-scale survey of practicing CFP® professionals and educators from CFP Board-Registered Programs.

The results of the 2015 Job Task Analysis include updated lists of Principal Knowledge Topics and Financial Planning Job Task Domains.  The 2015 Principal Knowledge Topics are the basis of CFP Board's CFP® Certification Examination blueprint, effective with the March 2016 CFP® Certification Examination.  The 2015 Principal Knowledge Topics also serve as the curricular framework for CFP Board's education requirement, effective August 2015, and they represent the topics CFP Board will accept for continuing education credit, effective January 2016.

Find more information about the research, and download the new lists of Principal Knowledge Topics and Job Task Domains at www.CFP.net/JTA2015

CFP Board Announces New Initiatives for Initial CFP® Certification

CFP Board has announced two new initiatives that strengthen the CERTIFIED FINANCIAL PLANNER™ certification, provide new pathways for individuals to earn the certification, and reflect a recognition of an evolving profession.

Approved by the Board of Directors, these initiatives will take effect on or before July 1, 2015. All other requirements for initial certification remain the same.

Financial Plan Development ("capstone") Course Alternative
What's New: Applying only to candidates eligible for "challenge status" who have also met the certification's Experience requirement, the alternative "capstone" requires submission of a comprehensive financial plan and assessment by CFP® professional reviewers.

What Stays the Same: The alternative "capstone" requirement continues to serve the purpose of assuring the public that a candidate has completed and communicated to a client a comprehensive financial plan.

Expanding the Definition of Experience Requirement to Include Support Activities
What's New: To recognize the breadth and depth within the financial planning profession as part of its Experience requirement, CFP Board will now review activities and responsibilities reflecting financial planning knowledge and competencies that indirectly support the financial planner and/or the financial planning process. Depending on duties and responsibilities, partial or full qualifying credit may be granted. New experience positions or duties that are eligible, such as employee benefits administration, financial planning compliance, or journalism (financial planning topics) will be considered on a case by case basis.

What Stays the Same: Candidates for certification must still meet CFP Board's Experience requirement of three years of qualifying financial planning experience. Alternatively, candidates may choose an accelerated two-year apprenticeship Experience option, working under the direct supervision of a CFP® professional and having responsibilities in all steps of the financial planning process.

New Ads in CFP Board's Public Awareness Campaign

In February, CFP Board introduced new print and online banner advertisements as part of its Public Awareness Campaign.  The Public Awareness Campaign includes a mix of television, print and online advertising appearing in national outlets, as well as sponsorship messages on National Public Radio. 

The new online and print ads join last year's "DJ" television ad in the latest creative execution of the Public Awareness Campaign, which has already generated significant increases in consumers' awareness of CFP® certification and the value of working with CFP® professionals. 

Now in its fifth year, the Public Awareness Campaign saw a 6 percentage point increase in unaided awareness among the target audience known as the "mass affluent initiator" in 2014, according to a brand tracking study conducted by IPSOS.  Since the campaign began in 2011, there has been a 13 percentage point increase - going from 17 to 30 percent - in unaided awareness among the target audience. 

CFP® professionals have access to the new ads and other resources for raising awareness of the CFP® certification through a toolkit available at www.CFP.net/Toolkit.

Important CFP Board Dates

  • March 24-28, 2015: CFP® Certification Examination
  • July 28-August 1, 2015: CFP® Certification Examination.  Register by July 1, 2015.
  • August 6-7, 2015: 2015 CFP Board Registered Program Conference, in Washington, D.C.  Registration opens shortly. 
  • November 17-21, 2015: CFP® Certification Examination.  Register will open in early August and run through November 3, 2015.
  • December 3-4, 2015: CFP Board's 2015 Firms Summit, in Washington, D.C.

As always, we welcome your feedback and questions. Don't hesitate to reach out to us at JLoper@CFPBoard.org and SMuehlbauer@CFPBoard.org

John Loper, CFP®, Director of Corporate Relations

Sara Muehlbauer, Firm Relations Manager

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