Fall 2014

For Employers of CFP® Professionals


Fall 2014

Introducing John Loper, CFP®: Director of Corporate Relations

CFP Board welcomes John M. Loper, CFP® as Director of Corporate Relations.  John will work with the top financial services firms to communicate CFP Board initiatives and ensure the organization is connected to and understands the needs of the financial services marketplace. 

Prior to his appointment at CFP Board, John was Vice President and Regional Planning Consultant at Fidelity Investments, where he had responsibility for increasing the usage and delivery of Fidelity's financial planning tools.  He was also Director at TIAA-CREF Wealth Management Group and previously held leadership positions at Ameriprise Financial for more than ten years.  His past experience also includes serving as Captain in the U.S. Air Force. 

He holds an MBA from Northeastern University in Boston, and a Bachelor of Science in Electrical Engineering from the University of Miami.  He received the CFP® certification in 2001. 

John can be reached directly at JLoper@CFPBoard.org and 202-379-2250.  For additional information and to view the announcement, click here.

CFP Board Announces New Career Center

CFP Board recently announced that it is developing an online Career Center that will serve as the destination for those interested in a career as a financial advisor, the CFP® certification, and job and internship opportunities.   

The Career Center - which will go live in the first quarter of 2015 and be housed on CFP Board's website, www.CFP.net, will be a one-stop shop, complete with job and internship listings and useful career management content for financial advisors.  There will also be sections on the site dedicated to students seeking internships, helping new college graduates find that first job, and opportunities for career-changers. 

If you are interested in using the Career Center to post financial advisor positions, contact Joe Maugeri at JMaugeri@CFPBoard.org

To learn more about the center, click here

Study: CFP® Certification Stands Out In "Alphabet Soup" of Financial Services Designations

According to a recent study released by CFP Board, American consumers are more aware than ever before of the CFP® certification, especially among other financial services designations and certifications. 

The 2014 IPSOS brand tracking study, which tracks the results of CFP Board's Public Awareness Campaign, found that unaided awareness of CFP® certification amongst the campaign's target audience - known as mass affluent initiators - rose by six percentage points, from 24 percent in 2013 to 30 percent in 2014.  

The "mass affluent initiator" is defined as a subset of the mass affluent (those with investible assets of $100,000 to $1 million) who are willing to seek the help of a professional.  Unaided awareness measures a person's knowledge about designations without prompting, while total awareness reflects someone's knowledge after also seeing or hearing something that prompted a response. 

Total awareness among mass affluent initiators rose to 79 percent, up four percentage points.   

The research also showed that the CFP® certification is one of the best known designations among the nearly 200 financial, banking and insurance designations and certifications in the marketplace.  CFP® certification is more than three times as well-known (based on total awareness among the mass affluent) as the CFA and CLU designations, more than four times as well-known as the PFS designation, and five times as well-known as the ChFC designation. 

Further, the IPSOS study showed that the CFP® certification brand is viewed positively by consumers, with more than 73 percent who had seen the campaign's advertising saying that the CFP® certification brand demonstrates competence.  

For more information on the research and the Public Awareness Campaign, click here

Upcoming: CFP Board's 2014 Firms Summit

Save the date for CFP Board's 2014 Firms Summit, being held on December 4 & 5, 2014 at the Westin Georgetown in Washington, D.C.

The meeting will begin at noon on Thursday, December 4, and conclude at noon on Friday, December 5.  There is no registration fee to attend the meeting, but attendees will be responsible for their own travel costs.  For those needing accommodations, CFP Board will have a room block available at the Westin Georgetown at the negotiated rate of $289 per night.  Registration for the meeting, as well as the hotel booking site, will open within the next week, so be sure to sign up quickly when you receive the email.

CFP Board's annual Firms Summit was attended by top firms in the industry last year.  Typical attendees are the heads of Financial Planning, Training / Professional Development, Practice Management, Advisor Strategy, and Compliance.  The meeting will include speakers from major firms and industry leaders, as well as multiple panel discussions. 

Topics at this year's meeting will include:

  • New thinking on training financial advisors
  • Trends in financial planning models and software
  • Connections with college and university financial planning programs

To learn more, or if you have questions, contact Sara Muehlbauer at 202-379-2239 or SMuehlbauer@CFPBoard.org

Update: CFP Board's Continuing Education Sponsor Program

CFP Board is pleased to announce the first phase of its multi-year continuing education (CE) quality assurance initiative, which was approved by the Board of Directors in November of 2013.  As part of this initiative, the requirements for registration of CE programs with CFP Board have been updated and will be required for all 2015 CE program applications.

A summary of the CE program changes and a webinar overview of the updated requirements is available at www.CFP.net/CESponsor

If you have any questions about the updated requirements, please contact CFP Board's continuing education staff at CESponsor@CFPBoard.org

Update: Computer-Based CFP® Examination

The November 2014 CFP® Exam is offered in a computer-based format during a 5-day testing window (November 18-22).  The exam will consist of two 3-hour sessions, separated by a 40-minute break, and is comprised of 170 multiple choice questions.  Candidates can schedule their test date and select their testing location from Prometric's network of testing sites, which includes more than 265 locations in the U.S.

Preliminary exam results will be provided to candidates upon completion of the exam at the testing site, with results verified by CFP Board within three weeks following the end of the exam testing window. 

"The transition from paper-based to computer-based testing for the CFP® certification examination significantly enhances the candidate experience, most importantly, access to an expanded number of testing dates and sites to choose from in comparison to the current 50 sites," said Michele Warholic, CFP Board's Managing Director for Examination, Education and Talent. "CFP Board is confident that the improved experience for test-takers will not adversely affect the rigorous standards which the CFP® examination has measured on the path to CERTIFIED FINANCIAL PLANNER™ certification."

To learn more about the computer-based CFP® exam click here

Recap: CFP Board Registered Program Conference

On August 7-8, 2014, CFP Board hosted its annual Registered Program Conference, the largest gathering of financial planning programs in the country.  This year's event brought together faculty and program directors from more than 75 institutions that provide professional financial planning education and assist individuals in pursuing CFP® certification.  

Many firms had asked CFP Board for ways to better connect with the thousands of financial planning students who graduate each year from our registered programs.  For the first time, firms were invited to attend the conference and 22 firms participated, with firm representation from multiple business channels.  

As part of the networking opportunities incorporated throughout the conference agenda, CFP Board hosted Firms' Night, an evening of networking receptions and pre-arranged meetings between firms and registered programs.  

As CFP Board looks to next year's conference, we are already planning for greater involvement and participation by firms - both in sessions and networking opportunities.  Registration for the conference will open in the spring of 2015; stay tuned for additional details.  

For additional information, please email Sara Muehlbauer at SMuehlbauer@CFPBoard.org

Key CFP Board Dates

  • November 4, 2014: Registration Closes for November CFP® Certification Examination.  
  • November 18-22, 2014: CFP® Certification Examination (first computer-based test).
  • December 4-5, 2014: CFP Board Firms Summit.  Registration opens shortly.

Know Someone Who Should Receive This Newsletter?

Send their full name and email address to SMuehlbauer@CFPBoard.org.

As always, we welcome your feedback and questions.  Don't hesitate to reach out to us at JLoper@CFPBoard.org and SMuehlbauer@CFPBoard.org

John Loper, CFP®, Director of Corporate Relations

Sara Muehlbauer, Firm Relations Manager

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